Home appliances to the countryside
Project shows the home appliance manufacturers in the “home front” of the channel edge.
Ministry of Commerce spokesman Yao Jian has announced that as at the end of May, bringing home appliances products have been accumulated
9.87 million units, sales of 15.3 billion yuan. Concern that the provincial sales data show that the companies reap the marketing of its location advantage, the successful program for the king.
Best placed of all manufacturers
At the end of May, bringing home appliances product has sold 9.87 million units, sales of 15.3 billion yuan. Ministry of Commerce spokesman Yao Jian introduced only in May, bringing home appliances product sales reached 2.23 million units, sales of 40 billion yuan, up 42% in April.
According to the latest statistics, as of May 22, 2009, the countryside
Sales exceeded 2.42 million units,
More than 4.38 million units,
1.02 million units, sales of home appliances to the countryside projects occupy the top three.
Learned, home appliances to the countryside since December 20, 2007 in Shandong, Henan, Sichuan, the three experiments carried out in the country now has a wide range of promotion. It is understood, Sichuan, Shandong, Henan, three to start the project as the longest home appliances to the countryside to become the top three selling items.
Appliances to rural areas of sales data, all the brands in their own sales are significant advantages in front.
TV in the sales volume of approximately 328,000 units in Sichuan, the Sichuan TV sales accounted for half of the total is half the Changhong TV national sales;
TV sales in Shandong also accounted for one third of the total, Shandong; new fly as a regional brand of Henan, refrigerator sales accounted for one third of sales in the province, the national sales of the new fly half refrigerator.
Channel mode or has changed
The vendors in the “home front” sales success, with its deep plowing in the channel region where the not unrelated. But with the deepening of home appliances to the countryside, home appliances limit will allow more channels in the face of changes in profitability, channel change, or will come.
Zhang Zhiguo, director of marketing division, said home appliance home appliances to the countryside will lead to channel change, the original channel in the high rural household appliances model will be sold for lower profit margin paradigm shift. Too much emphasis on promoting some of the main type of business channel, now mainly depend on maintenance of channels of high-margin dealer loyalty, and through layers of wholesale dealers agents, layer upon layer to raise the sales of products business model. He believes that this high margin channel model in the era of home appliances to the countryside will not survive, companies must re-build under the new structure and profit model channel models.
Zhang Zhiguo introduced enterprises to reduce costs, more should rely on raw materials industry and manufacturing process control system, which are based on scale of support, that future large-scale, technology strength and other home appliances to the countryside will become a competitive advantage.
I am Cheap On Sales writer, reports some information about youth sleeping bags , shar pei pups.